Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it?  Is the process/delivery repeatable so anyone can do it?  What You'll Learn Develop a profitable, scalable business from what you're doing now  Create content and attract an audience to that content  Outsource your scalable process  Scale your profit and money management  Optimize your growth and prioritize meeting and exceeding your goals Who This Book Is For Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

A new addition to the series that looks at the culture and role of the entrepreneur from different disciplinary perspectives. Includes all the key readings, introduced by a highly respected editor.

Interest in entrepreneurship in the arts has grown in recent years. Artists need to look past their product and service, and leverage resources under risk and uncertainty to seize opportunities and optimize gains. Strategic entrepreneurial and management approaches when converged with a passion for the arts, can lead business enterprises into new and exciting frontiers. This book brought together experts and thought leaders from around the world to uncover business success strategies for art enthusiasts worldwide.

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. nbsp; Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: nbsp; The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur nbsp; This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God', Liverpool's brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

Social Entrepreneurship in Education chronicles the twenty-five-year history of entrepreneurs who responded to the call of A Nation at Risk and helped launch an education industry. It tells the story of these 'education entrepreneurs' and the lessons they learned, using entrepreneurial skills to tackle public problems and improve outcomes for millions of students. This book demonstrates, firsthand, the importance of mentorship and profiles the individuals behind the businesses, highlighting the skills and characteristics that one must possess to successfully execute and operate enterprises in education. It reflects on the development of a burgeoning industry and illuminates the possibilities for applying a private sector mind-set to education. This book is fundamental for understanding the ins and outs of utilizing social entrepreneurship to improve education for American students.

This book charts the experiences, pitfalls and knowledge behind leading scientific ideas to successful startups. Written by one of Switzerland's top serial entrepreneurs, this book is a must-read for scientists and academicians who want to see their idea turn into a product and change the market. It is also pertinent for finance and business professionals who aspire to become technology entrepreneurs. Starting with personal qualities of an entrepreneur, Anil Sethi discusses successful ideas, technology evaluation, team formation, patents and investor expectations. To guide the entrepreneur, this book also analyzes deal closing, equity conversion and ideal exit strategies to follow. Ultimately Anil Sethi reveals the 'inside track' which helps understand what drives entrepreneurs and what they wouldn't admit.

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"--who carve out space for radical, new product categories--Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.