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Marketing: Company Research

Company Research Databases

Searching by Ticker Symbol

You can search for Ticker Symbols of publicly traded companies in Mergent and often through a web search for: [company name] ticker symbol


You can use a ticker symbol for researching companies in a number databases including Business Source Complete.


Trade journals, peer-review articles, magazines, and specialized reports.

Trade publications (also referred to as trade press) are written specifically industry professionals; these aren't popular titles designed for a wide general readership. These sources can be easy to miss if you aren't in the habit of using them, but once you know what they have to offer, they become a key step in the research process. You can find trade publications in Business Source Complete.

SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. You can also find these reports in Business Source Complete.