Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing: Company Research

Company Research Databases

Searching by Ticker Symbol

You can search for Ticker Symbols of publicly traded companies in Mergent and often through a web search for: [company name] ticker symbol

 

You can use a ticker symbol for researching companies in a number databases including Business Source Complete.

 

Trade journals, peer-review articles, magazines, and specialized reports.

Trade publications (also referred to as trade press) are written specifically industry professionals; these aren't popular titles designed for a wide general readership. These sources can be easy to miss if you aren't in the habit of using them, but once you know what they have to offer, they become a key step in the research process. You can find trade publications in Business Source Complete.

SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. You can also find these reports in Business Source Complete.