Instructor: Prof. Hervé Queneau
Contact E-mail: email@example.com
Virtual Office Hours: By Appointment
This course uses Open Educational Resources (OER) and is a Zero Textbook Cost (ZTC) course, which means the textbook is free.
Using this free textbook is required for this course.
(Individual chapter links listed within each week's page as well)
Swanson, L.A. (2017). Entrepreneurship and Innovation Toolkit. 3rd Edition. Creative Commons Attribution-ShareAlike 4.0 International License ISBN 978-0-88880-615-4 URL:
All CUNY members have free access to The New York Times, The Wall Street Journal and the Chronicle of Higher Education.
NY Times: Anyone who initiates an account will have an active subscription for one year from the date she/he creates the account. If you already have an annual subscription to the NYTimes, you can cancel it and will receive a refund. However, if you only have a monthly subscription, the New York Times will not issue a refund for that month.
Entrepreneurship has become a major source of economic growth and job creation in the United States. As the number of small businesses increases in the U.S. economy, so does the need to prepare students in entrepreneurship. This course provides students with the knowledge and skills to effectively start, operate, and develop a business venture or a non-profit organization.
The knowledge and skills learned in this course are also valuable to students who intend to work in large organizations. Indeed, large organizations increasingly expect entrepreneurial thinking from their managers and employees as a way to foster innovation.
The course examines the following topics: Introduction to entrepreneurship; recognizing opportunities and generating ideas; feasibility analysis; Writing a business plan; Industry and competitor analysis; developing an effective business model; Preparing the proper ethical and legal foundation; Assessing a new venture's financial strength and viability; Building a new venture team; Getting financing or funding; Unique marketing issues; Intellectual property issues; Preparing for and evaluating the challenges of growth; Strategies for firm growth; franchising; and global entrepreneurship.
The course has three main learning objectives:
The course has three main learning objectives:
To access some items you need to login with your Brooklyn College ID and others you will need to enter a password given to you by your professor.
The following icons will let you know what you will need to do to access the items.
NOTE: ** If an item doesn't have one of these two icons, then you don't need to do anything to access it.**
Off-campus access. You will be prompted to enter your Brooklyn College ID and login.
Password protected item. You will be prompted to enter the password given to you by your Professor.
Need assistance with off-campus access? Go to the library's Library Remote Access page for assistance and instructions.
The Brooklyn College Library's electronic resources (e.g. journals, ebooks, databases, etc.) are available to registered students, faculty, and staff when off-campus, including while abroad. If you would like to connect from off-campus you will need to authenticate yourself. Click here to Authenticate yourself now.
Don't know your EMPLID? Check under My Info in the BCWebCentral Portal
If you are Faculty or Staff:
If you need to request a Brooklyn College email account, use this account request form.
For further assistance go to the library's Ask a Librarian page, or use this form. If you want read more on Library Remote Access, .
If an academic misconduct (for example: cheating on exams or papers, plagiarism…) occurs the instructor will impose the strongest sanctions that the University permits. I encourage you to look at articles and/or resources from databases and/or on the Internet to find information regarding the discussion questions and/or other assignments. However, your work on the different assignments in this class must be your own work.
Direct quotations should be used very rarely and, when used, should be very short. You must always indicate the sources used. Students will not receive credit for answers on the different assignments that are mostly paraphrasing of other sources even if the sources are listed. Paraphrasing should be used very rarely and, when used, students must always indicate the sources used. There is no learning value for students to just quote and/or paraphrase parts of articles and/or resources found on the Internet or somewhere else.
If students use information from any source in an assignment and do not cite the source using quotation marks, this is plagiarism, which is a violation of academic integrity at Brooklyn College. If I find evidence of plagiarism in an assignment, the student will receive a score of zero on this assignment. If I find again evidence of plagiarism in another assignment from the same student, this student will receive a failing grade in the class. Furthermore, if a student plagiarizes and/or cheats I am required to report it to the Committee on Academic Integrity. This Committee may then decide to suspend or expel the student.
The Center for Student Disability Services is working remotely at this time. Please email them at firstname.lastname@example.org for assistance.
Students should inform the professor if they have a disability or any other situation that may require Section 504/ADA accommodations. The faculty and staff will attempt to work out whatever arrangements are necessary.
Please provide me with your course accommodation form and discuss your specific accommodation with me as soon as possible to ensure accommodations are met in a timely fashion.
In order to receive academic accommodations students must first be registered with the Center for Student Disability Services. Students who have a documented disability or who suspect that they might have a disability are invited to set up an appointment with the Director of the Center for Student Disability Services, Ms. Valerie Stewart-Lovell or the Assistant Director, Josephine Patterson or their general email email@example.com