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School of Business | Brooklyn College Library

BUSN 7260X Entrepreneurship in a Global Economy: Home

Prof. Hervé Queneau


Prof. Hervé QueneauInstructor: Prof. Hervé Queneau

Contact E-mail:

Virtual Office Hours: By Appointment

Course Materials

This course uses Open Educational Resources (OER) and is a Zero Textbook Cost (ZTC) course, which means the textbook is free.

Using this free textbook is required for this course.

Students can:

(Individual chapter links listed within each week's page as well)


Swanson, L.A. (2017). Entrepreneurship and Innovation Toolkit. 3rd Edition. Creative Commons Attribution-ShareAlike 4.0 International License ISBN 978-0-88880-615-4 URL:


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Course Overview

Entrepreneurship has become a major source of economic growth and job creation in the United States. As the number of small businesses increases in the U.S. economy, so does the need to prepare students in entrepreneurship. This course provides students with the knowledge and skills to effectively start, operate, and develop a business venture or a non-profit organization.

The knowledge and skills learned in this course are also valuable to students who intend to work in large organizations. Indeed, large organizations increasingly expect entrepreneurial thinking from their managers and employees as a way to foster innovation.

The course examines the following topics: Introduction to entrepreneurship; recognizing opportunities and generating ideas; feasibility analysis; Writing a business plan; Industry and competitor analysis; developing an effective business model; Preparing the proper ethical and legal foundation; Assessing a new venture's financial strength and viability; Building a new venture team; Getting financing or funding; Unique marketing issues; Intellectual property issues; Preparing for and evaluating the challenges of growth; Strategies for firm growth; franchising; and global entrepreneurship.

Learning Objectives

The course has three main learning objectives:

  1. Examine the key processes in the launching of new business ventures and organizations
  2. Analyze the opportunities and challenges that small firms and organizations experience
  3. Develop and present a business plan for a proposed start-up.

Learning Objectives

The course has three main learning objectives:

  1. Examine the key processes in the launching of new business ventures and organizations
  2. Analyze the opportunities and challenges that small firms and organizations experience
  3. Develop and present a business plan for a proposed start up.

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Off-campus access. You will be prompted to enter your Brooklyn College ID and login.Off-campus access. You will be prompted to enter your Brooklyn College ID and login.

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CUNY Policies

If an academic misconduct (for example: cheating on exams or papers, plagiarism…) occurs the instructor will impose the strongest sanctions that the University permits. I encourage you to look at articles and/or resources from databases and/or on the Internet to find information regarding the discussion questions and/or other assignments. However, your work on the different assignments in this class must be your own work.

Direct quotations should be used very rarely and, when used, should be very short. You must always indicate the sources used. Students will not receive credit for answers on the different assignments that are mostly paraphrasing of other sources even if the sources are listed. Paraphrasing should be used very rarely and, when used, students must always indicate the sources used. There is no learning value for students to just quote and/or paraphrase parts of articles and/or resources found on the Internet or somewhere else.

If students use information from any source in an assignment and do not cite the source using quotation marks, this is plagiarism, which is a violation of academic integrity at Brooklyn College. If I find evidence of plagiarism in an assignment, the student will receive a score of zero on this assignment. If I find again evidence of plagiarism in another assignment from the same student, this student will receive a failing grade in the class.  Furthermore, if a student plagiarizes and/or cheats I am required to report it to the Committee on Academic Integrity. This Committee may then decide to suspend or expel the student.

The Center for Student Disability Services is working remotely at this time.  Please email them at for assistance.

Students should inform the professor if they have a disability or any other situation that may require Section 504/ADA accommodations.  The faculty and staff will attempt to work out whatever arrangements are necessary.

Please provide me with your course accommodation form and discuss your specific accommodation with me as soon as possible to ensure accommodations are met in a timely fashion.

In order to receive academic accommodations students must first be registered with the Center for Student Disability Services. Students who have a documented disability or who suspect that they might have a disability are invited to set up an appointment with the Director of the Center for Student Disability Services, Ms. Valerie Stewart-Lovell or the Assistant Director, Josephine Patterson or their general email

Bereavement Policy:

  • Students who experience the death of a loved one must contact the Division of Student Affairs, 2113 Boylan Hall, if they wish to implement either the Standard Bereavement Procedure or the Leave of Absence Bereavement Procedure. The Division of Student Affairs has the right to request a document that verifies the death (e.g., a funeral program or death notice). Contact Email:
  • Typically, this death involves that of a family member, in parallel to the bereavement policy for faculty and staff. However, it is up to the discretion of the Division of Student Affairs to determine if a death outside of the immediate family warrants implementation of the student bereavement policy.
  •  As an option, and in consultation with the Division of Student Affairs, students may take the Leave of Absence Bereavement after the Standard Bereavement.
  • Reference to the Student Bereavement Policies will be noted on course syllabi.
  • Students requesting a religious accommodation should contact the Division of Student Affairs as well. The chief student affairs officer, or a designee, and the student will engage in an interactive process with the goal of finding an acceptable accommodation.

Bereavement Procedure:

  • Upon approval from the Division of Student Affairs, the student is allowed one week, commencing from the day of notification to the Division of Student Affairs, of excused absence.
  • Should the student feel that he/she needs additional days, these should be discussed with individual course instructors and/or the Division of Student Affairs.
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  • Faculty and academic staff will be advised that extensions must be granted to the student for the period of one week of excused absence.
  • Further extensions may be negotiated with the student when he or she returns to campus.
  • Students are encouraged to discuss options with their instructors.

Leave of Absence Bereavement Procedure:

  • Students may be allowed to withdraw from the semester in which the death occurs.
  • The Bereavement Leave of Absence is for one semester only.
  • Students who have opted to take the Bereavement Leave of Absence and have already attended classes for the semester of the leave will be allowed to re-enter the following semester without having to reapply to the college.
  • Students who wish to take the leave of absence prior to the beginning of the semester will be required to reapply for the following semester.
  • Students who are in good academic standing will be given the opportunity to successfully complete the credits for the semester in which they return.
  • Students will consult with the Division of Student Affairs, on a case-by-case basis, as to whether they should withdraw from their courses during this leave of absence or to request incompletes from the faculty member.
  •  Given that there may be a potential impact on financial aid, students who receive financial aid and who take the Bereavement Leave of Absence, upon arrangement with the Division of Student Affairs, will meet with a financial aid adviser prior to taking this option.
  • The New York State Education Law provides that no student shall be expelled or refused admission to an institution of higher education because he or she is unable to attend classes or participate in examinations or study or work requirements on any particular day or days because of religious beliefs.
  • Students who are unable to attend classes on a particular day or days because of religious beliefs will be excused from any examination or study or work requirements.
  • Faculty must make good-faith efforts to provide students absent from class because of religious beliefs equivalent opportunities to make up the work missed; no additional fees may be charged for this consideration.
  • If classes, examinations, or study or work requirements occur on Friday after 4 p.m. or on Saturday, similar or makeup classes, examinations, or study or work requirements will be made available on other days, where possible and practical.
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  • If students have complaints about the application of this policy, they are entitled to bring action or a proceeding for enforcement of their rights in the Supreme Court of Kings County