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School of Business | Brooklyn College Library

BUSN 7260X Entrepreneurship in a Global Economy: Week 2

Prof. Hervé Queneau

Topics

  • Opportunity Recognition and Design Thinking
  • Evaluating Entrepreneurial Opportunities

Week 2 Discussions

Answer the Week 2 Discussion Questions Tuesday, June 8th 11:59 pm and post at least 2 replies to the answers of other students by Thursday, June 10th 11:59 pm.

Visit the United States Small Business Administration website franchising page at http://www.sba.gov. Using the links on the site, find a franchise business that you believe might be successful, were you to buy it.

Explain your interest in your chosen franchise and find out the specifics of the franchise opportunity. What criteria did you use to select this specific franchise? How profitable do you think this franchise may be? How would you evaluate its potential profitability?

Week 2 Quiz

Week 2 Quiz covers the Chapters 2 & 3. The time window to take the quiz starts on Monday, June 8th 12:01 am and ends on Sunday, June 14th 11:59 pm. Students can take each weekly quiz 3 times. I will keep the highest score.

Team Project – Business Idea – One-Page Note

  • Write a One-Page Note describing your team’s business idea (including a feasibility analysis) by Sunday, June 13th 11:59 pm
  • Upload the One-Page Note (single spaced, Font 12, Times Roman) using on the File Exchange function on your Group Page on Blackboard.
    • Please indicate “Business Idea – One-Page Note” in the subject line.