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BUSN 3125: Principles of Selling: Further Resources

An OER for Prof. Ngoc Cindy Pham of Brooklyn College, Fall 2024

Further Reading

Introduction to Consumer Behaviour https://opentextbc.ca/introconsumerbehaviour/
Workbook https://opentextbc.ca/ancillaryconsumerbehaviour/ [Pressbooks]
Principles of Marketing https://openstax.org/details/books/principles-marketing [Openstax]
Direct to Open MIT Press: https://direct.mit.edu/books/search-results?f_ContentType=Book&fl_SiteID=5&page=1
DOAB https://www.doabooks.org/
A primer on consumer behavior : a guide for managers: https://cuny-bc.primo.exlibrisgroup.com/permalink/01CUNY_BC/7l284q/alma9994388738806124
Paredes, M. D., Beckley, J. H., & Lopetcharat, K. (Eds.). (2023). Product innovation toolbox : a field guide to consumer understanding and research (Second edition.). John Wiley & Sons, Inc.
https://cuny-bc.primo.exlibrisgroup.com/permalink/01CUNY_BC/7l284q/alma9994432726406124
Principles of Selling Material: https://www.cengage.com/c/sell-7e-ingram/9780357901380/https://www.cengage.com/c/sell-7e-ingram/9780357901380/
Brooklyn Public Library Consumer Behavior and Market Segment online resource (You need to get a public library card)
https://www.bklynlibrary.org/online-resources/statista
E-marketer from Brooklyn College http://brooklyn.ezproxy.cuny.edu/login?url=https://totalaccess.emarketer.com/Extranet.aspx?brooklyncollege

Prof. Ngoc Pham's OER Guides

Prof. Pham's OER Course guides for Brooklyn College:

Business 3100: Principles of Marketing: https://libguides.brooklyn.cuny.edu/busn3100

Business 3125: Principles of Selling: https://libguides.brooklyn.cuny.edu/busn3125

Business 3140: Consumer Behavior: https://libguides.brooklyn.cuny.edu/busn3140