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Marketing: Bloomberg Company Research

Company information in the menu

Use the <Equities> menu to begin your company research. You can type the company name and use the Bloomberg autocomplete to load a security. You can also search companies by using the Ticker symbol. In this example, we are using Netflix (NFLX)

If you are unfamiliar with a company, I begin with the <DES> function that will give you an overview of the company. I also suggest reading the annual reports and company filings for information about the company’s management and strategy. Financial statements and ratios can be found in the Financial Analysis screen <FA>.

Graphing and other analytical tools are available to users in the charting and reporting functions. You can find other important functions in Bloomberg’s Equities Cheat sheet.

Company Information

Netflix Company Information Page